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1. You had a sales promotion on the internet
– now you can track the reaction of clients.
Compare attendance and the number of
purchases before and aﬅer the promotion.
Evaluate the effectiveness of your advertising
campaign. Compare the results of other
types of promotions (radio, television,
banners, newspapers, magazines, internet)
and choose the most efficient types of
advertising with the highest feedback
2. You trained your personnel on how to
improve the quality of service – now check
what has changed in the visitors/money
ratio and evaluate the effectiveness of
training and employees’ work.
3. You collected statistics on daily and hourly
attendance – now make optimal work
schedules for staff in accordance with
attendance. Determine the number of staff
required at certain hours, days, or weeks.
4. You introduced a rule to offer coffee and
croissant, to wear a tie and a shirt or just to
ask the customers to come again tomorrow
– now control the growth of your attendance
and profit from a single client. Evaluate the
efficiency of the staff.
The people counting system will allow
you to see the number of visitors coming to
your shops, café or customer service centres
at different times.
You will be able to track your hourly, daily,
weekly and monthly traffic and even the total
attendance over the year.
By combining attendance statistics with
financial data, you will know how many
customers have visited your shop, café or
customer service centre, how much money
you earned, and even the visitor/receipt
amount and visitor/quantity of goods on
This makes it possible to determine how
much money one visitor brings to you
on average, and you will be able to track the
impact of various marketing and
administrative decisions on that amount
Increase the traffic of the store, café or
customer service centre using the most effective
promotions with the greatest feedback from
Increase the number of conversions of visitors
into buyers by improving customer service and
increasing their loyalty and frequency of visits.
Reduce costs by optimising your employees’
work schedule in accordance with the statistics
Increase the additional profit by introducing
voluntary offers of additional goods or services
for purchases performed.
Conversion Rate: People counting systems in the retail environment are used to calculate the conversion rate, i.e. the percentage of visitors that make purchases. This is a key indicator of a store’s performance and may provide more valuable information than traditional methods, which only take into account sales data. Taken together, traffic counts and conversion rates can reveal important sales information, such as why a specific store is experiencing more sales, whether or not year-over-year sales are down, why fewer people are visiting a store, or why fewer people are making purchases.
Marketing Effectiveness: Shopping mall marketing professionals rely on visitor statistics to measure their marketing. Often, shopping mall owners measure marketing effectiveness with sales, also utilizing visitor statistics to scientifically measure marketing effectiveness. Marketing metrics such as CPM (Cost Per Thousand) and SSF (Shoppers per Square Foot) are performance indicators that shopping mall owners monitor to determine rent, according to the total number of visitors to the mall or according to the number of visitors to each individual store in the mall.
Staff Planning: Accurate visitor counting is also useful for optimizing staff shifts. Staff requirements are often directly related to the density of visitor traffic, and services such as cleaning and maintenance are typically undertaken when traffic is at its lowest.
Monitoring of High-Traffic Areas: Shopping centers use people counters to measure the number of visitors. People counters also assist in measuring the areas of ‘hot spots’, where statistics gathered by people counters are often used to justify rental rates.
Museums and libraries
Funding Justification: Many non-profit organizations use visitor counts as evidence when making applications for finance, for use when planning for seasonal staffing, and other strategic operational decisions. In cases where tickets are not sold, such as in museums and libraries, counting is either automated, or staff keep a log of how many clients use different services.
Stadiums and Concert Halls
Crowd Management: There are often large traffic flows before and after an event. People counters are used to measure the traffic flows of previous events, and the traffic patterns are used to improve traffic flow, particularly when entering and exiting.
Smart Office buildings
Energy Usage Optimization: Commercial buildings utilize people counters to measure the use of different parts of the building at different times. This information can then be used to intelligently optimize the energy usage in the building (e.g. air conditioning needs, etc.).
Fire Management: In the case of fire, people counters are one of the tools used to approximate the number of people inside the building
Many companies benefit from counting people, for marketing, legal and business information purposes.
- Bars, pubs, clubs, casinos, etc can monitor occupancy in each room.
- Retail chains can calculate sales conversion, monitor queues, accurately compare the performance of different stores (taking visitors as well as sales into account) and see how long people pause at displays and kiosks.
- Museums and galleries can reliably count visitors: useful for judging marketing campaigns and applying for grants.
- Shopping centres and malls can use accurate people counts to set rents.
- Public buildings can reduce costs by efficiently allocating staff.
- Other types of business to benefit from a people counter system include banks, building societies, indoor ski-slopes, exhibition centres, bus operators, railways, sporting venues, supermarkets.
OPTIMIZE YOUR PROMOTIONAL SPENDING
Advertising and store organization both attract and influence customers. Measuring human traffic helps sort out each factor’s influence. Generally, a campaign producing a 7% rise in total sales could be declared a success. However, if people counting figures showed a 30% increase in visitors, the campaign hasn’t reached its full potential!
Measuring customer traffic has several benefits:
- Get a much more accurate idea of the relative importance of sales and visitor aspects on your business.
- Grab this new opportunity to focus your efforts effectively.
- Optimize your advertising and promotional budgets.
A more detailed vision will allow subtler responses to changing circumstances. Counting your visitors gives you a comprehensive view of the employees’ efforts in each store:
- Compare individual store performances.
- Provide a fairer evaluation when equipped with complete knowledge.
- For example, if a store experiences reduced sales while maintaining its conversion rate with the diminished number of visitors, this could be due to outside circumstances beyond the employees’ control.
ASSESS THE EFFECTS OF CHANGES
Changes are regularly made inside shopping centres, such as tenant turnout, renovations or special events. A store needs to evaluate two kinds of customer traffic: outside traffic (people passing in front of the store) and inside traffic (people actually inside the store). The inside/outside ratio gives your store’s attraction rate, which provides a good idea of the influence of changes brought about in the front window or even to the store’s general layout.
IMPROVE CUSTOMER SERVICE
Waiting too long can cause the customer to go elsewhere next time. Measuring your customer traffic precisely tells you how many people are present in the store and thus helps adjust employee assignment, especially at the cash registers, a common source of customer dissatisfaction.
RESPECT SAFETY REGULATIONS
Some buildings are imposed limits on the number of persons allowed inside. An automatic counting system helps in limiting the attendance to the authorized number and provides the concerned authorities with verifiable numbers.
BE READY FOR THE FUTURE
Measuring interior and exterior human traffic is a new field of activity which will offer benefits we haven’t yet imagined.
- Help better dispose and display merchandise.
- Obtain figures on service efficiency at the cash registers.
- Count cars in your parking area and get a complete profile of your human traffic.
What are the benefits of counting people?
When traffic is fluctuating, business is fluctuating. But do you always understand the factors that are affecting traffic? You may think sales reports and a walk around the shopping centre or museum tell you all about your visitors and customers. But a people counting system is like having an army of people looking at your building, all the time, every day of the year. We can help you see trends. We can help you “zoom out” and reach beyond today’s sales or visitor figures. Here are some factors that can be assessed once you analyze accurate data:
The location factor
- To evaluate environmental changes (constructions etc…)
- To find out what are the effects of new competition
- To adjust rent figures in real relation to traffic value.
The attraction factor (inside/outside traffic comparison)
- To compare the pull of different looks, themes, and stores in a same mall or museum
- To evaluate the success of visual marketing and renovations
- To appraise the effect changes in tenants or exhibition
- To confirm the success of promotions, and other merchandising activities
- To Identify attractive public areas
- To get a snapshot of activity on a store-by-store or zone-by-zone basis.
The hold factor
How long do your clients stay inside? How do we get this data? Our sensors detect direction of passage and our software algorithms compile and compare the data. Hence, we can deduct the average length of a person’s stay in the mall. In real time.
Here is what some of our customers make of their people counting data:
- Optimize promotional spending
- Compare locations
- Assess the effects of changes
- Improve customer service
- Respect safety regulations
- Be ready for the future